Video That Works
We create videos that don’t just look good — they deliver measurable results. From storytelling to call-to-action, every video is designed to increase visibility, engagement, and conversions for your brand.
Why “Video That Works” Works
Our approach blends creative craft with performance data. We obsess over the opening two seconds, script with retention in mind, and design end-frames that make action obvious. The result: videos people notice, enjoy, and act on.
What You Get
- Stories with a Point Messaging that shows the outcome your audience wants.
- Platform-Perfect Versions Ratios, captions, and runtimes for Reels, TikTok, Shorts, YouTube, and web.
- Brand-True Polish Color, type, and motion that feel unmistakably you.
- Data-Backed Iteration We test variants and scale what performs.
- Fast Turnarounds A sprint workflow that keeps momentum high.
“Creativity earns attention. Consistency compounds results.”
Formats That Drive Results
| Format | Best For | Why It Works |
|---|---|---|
| Hook + Demo | Reels, TikTok, Shorts | Opens strong and proves value fast; great on mute. |
| Case Mini | Web, YouTube | Outcome-first story with specific data builds trust. |
| Founder POV | All | Authority + authenticity; ideal for B2B and premium DTC. |
| How-To in 3 Steps | Social | Highly saveable; completion rates boost distribution. |
| Launch Teaser | Paid + Organic | Momentum and curiosity ahead of a drop or feature. |
The 6-Beat Script We Use
- Hook (0–2s) — pattern break, bold visual, or provocative claim.
- Context (2–4s) — who it’s for and the pain it solves.
- Value (4–12s) — demo, proof, or benefit in action.
- Credibility (12–16s) — metric, logo wall, award, or named testimonial.
- Payoff (16–20s) — the transformation in one line or shot.
- CTA (20–24s) — one clear action with a visible end-frame.
We design captions and graphics to be readable on small screens and safe from UI overlays.
Our 7-Step Production Process
- Discovery & Offer Audit — clarify outcomes, objections, and proof.
- Concept Sprint — 10–20 hooks; shortlist winners for testing.
- Pre-Production — script, shotlist, talent, locations, and set design.
- Production — efficient shoots with clean light and audio.
- Edit & Motion — pacing, captions, brand graphics, and sound design.
- Optimization — thumbnails, titles, descriptions, and end-screens.
- Distribution & Learnings — publish, measure, and plan the next sprint.
Distribution That Maximizes ROI
Great videos deserve a plan. We cut platform-specific versions, schedule posts for peak windows, and repurpose clips into carousels, GIFs, and paid ads. Newsletter embeds and landing-page loops extend the work beyond social for more mileage per shoot.
What We Measure (and Why)
- First-3-Second Hold — tells us if the hook lands.
- Average Watch & Completions — reveals pacing and clarity.
- CTR / Profile Visits — connection to action.
- CPA / ROAS (for paid) — the business bottom line.
Insights feed the next round so your library improves every month.
Brand Safety & Accessibility
We follow platform policies, license audio for paid placements, and design for accessibility: captions on social, contrast-safe palettes, and legible type sizes. Your videos look modern and remain compliant.
FAQ
How long should our videos be?
Most social formats perform best at 12–25 seconds. Web explainers can stretch to 60–120 seconds if every beat earns attention.
Do we need actors or creators?
Not necessarily. Founder POV, UGC collaborations, product-led demos, and motion-graphic explainers all work well depending on the goal.
Can you match our existing brand?
Yes. We adapt your typography, color, and motion language—and create templates to keep future content consistent and fast.
Ready for Video That Works?
DigiHold turns ideas into high-performing videos that raise visibility, engagement, and conversions. If you want videos that look great and deliver results, let’s get to work.